AMD vows to fight for gamers as DRAM shortage sends GPU prices skyrocketing — Radeon GPU prices have already surged over 10%

AMD is determined to keep Radeon GPU prices reasonable amidst the DRAM shortage, with prices already surging over 10%. The chipmaker aims to maintain affordability for everyday consumers and has secured relationships with DRAM suppliers for consistent memory availability. While Nvidia's GeForce RTX 50-series prices have skyrocketed, AMD sees an opportunity to gain market share by controlling price increases. The Radeon RX 9000 series has seen price hikes ranging from 10% to 17%, with models like the RX 9070 XT experiencing the largest increase. The ongoing shortage may lead to further price adjustments, potentially lasting until 2028 or beyond.