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AMD CEO downplays PC memory crunch, saying 'our focus areas are enterprise' — company wants to focus on growing 'higher-end of the market'

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Tom's Hardware

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AMD's CEO, Dr. Lisa Su, addresses the current PC memory crunch, emphasizing the company's focus on enterprise growth and the higher-end market segments. Despite ongoing challenges with memory and SSD pricing, AMD remains optimistic about its PC business growth in 2026, even as the overall PC market is expected to shrink. The company's enterprise segment is now its largest, with significant revenue growth reported. AMD also highlights growth in its data center, client, and gaming businesses, with gaming revenue showing a notable increase attributed to semi-custom products and Radeon GPUs.

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