AMD calls AI ‘underhyped’ at IFA Berlin — chipmaker says the ‘perfect PC’ comes first

At IFA Berlin, AMD discussed AI, GPUs, NPUs, and the future of PCs, emphasizing that the real transformation has not yet happened. They believe their architecture is poised to lead in capturing this shift. AMD's SVP highlighted that AI's potential is still in its early stages, akin to the early days of the Internet. The company's strategy focuses on decentralizing workloads and prioritizing performance per watt, rather than chasing headline-grabbing specs. Despite a credibility gap regarding market share data, AMD remains optimistic about Radeon demand and production. They confirmed the upcoming release of FidelityFX Super Resolution "Redstone" for the second half of the year.