AI memory crunch forces DRAM market into 'hourly pricing' model, report claims — small and medium-sized businesses fighting for survival

The DRAM market is experiencing an AI-driven memory shortage, leading to hourly pricing shifts and challenges for small and medium-sized businesses. Larger companies like cloud service providers and tech giants have the financial power to secure supply and resist price hikes, while smaller firms struggle with higher costs and prepayment requirements. Memory prices are expected to surge further in 2026, impacting PC and smartphone manufacturers and potentially causing a market shift if SMEs can't afford the premiums. The shortage could persist into 2027, affecting overall market demand for memory.