Agentic commerce runs on truth and context

Agentic commerce, driven by AI agents executing tasks like booking trips, requires precise data and context for trust and accuracy. The shift from assistance to execution in commerce accelerates processes before payment. Master data management ensures clarity and accountability in agent-driven transactions. Organizations must invest in modern data architecture and context intelligence to enable safe and scalable agentic commerce. Key steps for organizations include treating agents as governed identities, prioritizing entity resolution, and building reusable context services. Agentic AI will impact various industries, emphasizing the importance of clean identity, entity truth, and reliable context for successful automation.