A Need for New Business Models for Additive Construction Adoption? Not Really

The article discusses the misconception that new business models are needed for the adoption of additive construction technologies. It argues that existing business models can be adapted to incorporate these technologies without the need for drastic changes. The author suggests that companies should focus on integrating additive construction into their current processes rather than creating entirely new models. This perspective aims to encourage smoother integration and wider acceptance of additive construction in the industry.