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35 percent of VMware workloads expected to migrate elsewhere by 2028

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Ars Technica

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Gartner research VP Julia Palmer predicts that VMware will see a significant loss of business over the next three years, with 35% of VMware workloads expected to migrate elsewhere by 2028. This shift is attributed to changes made by Broadcom after acquiring VMware, such as higher costs due to a move from perpetual licenses to subscriptions and a reduction in channel partners. The new VMware business model favors large organizations, leading many smaller businesses to seek alternative solutions. Customers using VMware through hyperscalers like AWS are particularly affected, as Broadcom's changes prevent hyperscalers from reselling VMware subscriptions to their customers, pushing them towards the public cloud.

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